9X Allure Best of Beauty Winner for

"Best Permanent Hair Color."

2025 Marie Claire Hair Awards UK Winner for 

"Best DIY Hair Colour Product."

9X Allure Best of Beauty Winner for

"Best Home Hair Color."

2025 Marie Claire Hair Awards UK Winner for

"Best DIY Hair Colour Product."

2024 Marie Claire Hair Awards US Winner for

"Best Hair Color Product Overall."

2024 Marie Claire Hair Awards US Winner for

"Best Hair Color Product Overall."

We'll get your color just right or your money back.

Discover what our licensed colorists and precise, customized color can do for you—100% color happiness guaranteed.

CREATE MY CUSTOM COLOR

Get your first custom color for only $0 (a 0% savings!)

We'll get your color right or your money back.

Discover what our licensed colorists and precise, customized color can do for you—100% color happiness guaranteed.

CREATE MY CUSTOM COLOR

Get your first custom color for only $0 (a 0% savings!)

In the press.

Licensed Colorists Eliminate the Guesswork.

Our color quiz helps our personal colorist get to know your hair history and your color goals. You even have the option choose an Ammonia-free formula.

1. Take Our Online Color Quiz

Your personal online colorist will review your profile and craft a formula to match your hair and color goals.

2. We Create Your Color

We’ll send everything you need to confidently apply it like a pro! Including your unique-to-you color, Personalized Instructions, and much more!

3. Receive Your Custom Color Set

Licensed Colorist Eliminate the Guesswork.

Our color quiz helps our personal colorist get to know your hair history and your color goals. You even have the option choose an Ammonia-free formula.

1. Take Our Online Color Quiz

Your personal online colorist will review your profile and craft a formula to match your hair and color goals.

2. We Create Your Color

We’ll send everything you need to confidently apply it like a pro! Including your unique-to-you color, Personalized Instructions, and everything you need to color at home.

3. Receive Your Custom Color Set

CREATE MY CUSTOM COLOR

Real people. Real gorgeous hair color.

Real people. Real gorgeous hair color.

Get your desired shade — 100% guaranteed.

eSalon’s licensed colorists create the shade you need and deliver everything to color your hair like a pro for only $0 (0% off).

Our expert colorists are here for you every step of the way

Enjoy all the perks with no contract—cancel or adjust your delivery schedule at any time

10 million+ orders shipped and 260,000+ unique color formulations 

Made in Los Angeles

Special Offer: Your first custom color kit is only $0 (that's 0% savings)!

CREATE MY CUSTOM COLOR

Get the right color every time - or your money back!

Our Guarantee

We're committed to your color happiness. Not 100% satisfied? It's on us.

+90,000 Reviews

Our Guarantee

We're committed to your color happiness. Not 100% satisfied? It's on us.

+90,000 Reviews

Getting the look you want with complete confidence.

Don’t see your desired shade? eSalon will make it just for you! You can write your personalized colorist a note right in our color quiz or submit an optional photo from the quiz for your colorist to review. After you finish the quiz you can call, email, or chat with one of our expert colorists to get your perfect shade. We’re here each step of the way and can answer any questions you have.

eSalon is the only home hair color company that can make as little as 1/4th-of-a-shade adjustments. Get the shade that’s all you—100% satisfaction guaranteed or your money back.

Get the look you want with complete confidence.

Don’t see your desired shade? eSalon will make it just for you! You can write your personalized colorist a note right in our color quiz or submit an optional photo from the quiz for your colorist to review. After you finish the quiz you can call, email, or chat with one of our expert colorists to get your perfect shade. We’re here each step of the way and can answer any questions you have.

eSalon is the only home hair color company that can make as little as 1/4th-of-a-shade adjustments. Get the shade that’s all you—100% satisfaction guaranteed or your money back.

CREATE MY CUSTOM COLOR

Don't just take our word for it!

Take it from some of our clients who tried our at-home color and never looked back:

CREATE MY CUSTOM COLOR

Don't just take our word for it!

Get your desired shade - 
100% guaranteed.

eSalon’s licensed colorists create the shade you need and deliver everything to color your hair like a pro for only $0 (0% off)

Our expert colorists are here for you every step of the way

Enjoy all the perks with no contract—cancel or adjust your delivery schedule at any time

10 million+ orders shipped and 260,000+ unique color formulations

Made in Los Angeles

Special Offer: Your first custom color kit is only 
$0 (that's 0% savings)!

CREATE MY CUSTOM COLOR

Get the right color every time - or your money back!