Nurse Finds Ultimate Prescription for Gray Coverage
Switching to Salon-Quality Custom Color Revealed Root of Hair Woes
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Rena S. is a mom of two who loves beauty and fashion but doesn't have much time or energy for either. "I often wear just lip balm and light eyeliner and barely even get to my brows, let alone my hair," she chuckled. She's also a nurse who feels she's grayed more in the last year than she has in the last decade!
Working in a hospital, Rena has what one might say is an unconventional beauty "perk:" suiting up in. headbands with her hair tied back or bunned. "My team and I would wear these wide, stretchy bands that happened to cover up my unsightly gray roots, giving me the false impression that they weren't even there," she joked. Once her shift ended and she let her locks loose though, those glaring silvers were hard to ignore.
While many women notice grays around age 35, Rena has her genes to thank for premature graying, with silver strands poking through as early as age 25. Stress is also a factor. Always on her feet, Rena doesn't have hours to spend in the salon for color. She turned to drugstore hair dye kits, but they would "fry and fray" her mane. Then she tapped into the custom color revolution by ordering color online, only to be let down. "I believed the hype and was all in to try something new, but it didn't work; the shades offered were generic, and my grays started showing too fast," she said.
A co-worker told Rena about eSalon and played a video by her favorite influencer about the brand's long-lasting benefits, access to professional colorists, and happiness guarantee. "I was like if this really is better at covering my roots than what I've used in the past, I got to try it," Rena said. She had fun taking the quick online quiz, which entailed uploading a selfie, selecting her desired shade, choosing permanent color as her type (for 100% gray coverage), and adding a note about her goals.
An expert colorist at eSalon got to work by analyzing Rena's profile and formulating her specific shade and tone combination. Shipped to her home, her salon-quality set included all she needed: her color, developer, shampoo, conditioner, and professional accessories. Rena followed the simple, step-by-step instructions designed for her and loves the results. "Root to tip, my hair looks and feels so awesome, and the best part is that my gray coverage actually lasted until my new hair grew in," she elated. "It's clear I'd been using the wrong brand!"
According to Colorist Allison B., women stick with the award winning eSalon after trying competitors that make promises they can't deliver. "What I hear over and over is the relief clients feel with the product and services we offer, like one-on-one consultation and the ability to tweak their formulation if needed," she said. "No other brand truly customizes color as we do." Made in Los Angeles, eSalon has created 260,000+ color combinations and shipped over 10 million orders!
Root coverage is a top priority for many eSalon clients. Rena said, "I was using box color. Then I went to a competitor but my gray never covered well, my hair felt like straw, and it never had a beautiful shine. I found eSalon and loved the step by step instructions. After coloring and washing my hair, it was soft and I had even coverage. The color was beautiful and had dimension to it. I am very happy."
In the hospital, Rena has turned friends and colleagues onto eSalon since her fellow nurses "don't have time to waste and need a brand that's reliable and convenient." She may be prone to grays but proclaimed, "just because I have a stressful job doesn't mean my hair has to show it!"
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U.S. Patent Numbers 8,577,750 & 8,655,744