Get the Color You Want With Confidence

Why spend the time and money at a salon when you can get the exact color you want at home for a fraction of the price? eSalon is the only home hair color company that can make as little as 1/4th-of-a-shade adjustments. We’ll match your color exactly—send your personalized colorist a photo and they’ll duplicate the color you’re after. And you’ll save up to 90% off of your typical coloring costs.

Why spend the time and money at a salon when you can get the exact color you want at home for a fraction of the price? eSalon is the only home hair color company that can make as little as 1/4th-of-a-shade adjustments. We’ll match your color exactly—send your personalized colorist a photo and they’ll duplicate the color you’re after. And you’ll save up to 90% off of your typical coloring costs.

Get the Color You Want With Confidence

Our color quiz helps our personal colorist get to know your hair history and your color goals. You even have the option choose an Ammonia-free formula.

1. Take Our Online Color Quiz

Your personal online colorist will review your profile and craft a formula to match your hair and color goals.

2. We Create Your Color

We’ll send everything you need to confidently apply it like a pro! Including your unique-to-you color, Personalized Instructions, and much more!

3. Receive Your Custom Color Set

Our color quiz helps our personal colorist get to know your hair history and your color goals. You even have the option choose an Ammonia-free formula.

1. Take Our Online Color Quiz

Your personal online colorist will review your profile and craft a formula to match your hair and color goals.

2. We Create Your Color

We’ll send everything you need to confidently apply it like a pro! Including your unique-to-you color, Personalized Instructions, and everything you need to color at home.

3. Receive Your Custom Color Set

Get the perfect color at home every time

eSalon delivers limitless shades mixed by professionals - get the color that's all you - at a fraction of the cost of a salon.

100% color happiness guaranteed - or your money back

Long-lasting, custom home hair color made-to-order

10.5 million+ bottles shipped 280,000+ unique formulas

Made in Los Angeles

+90,000 Reviews

This is the best hair color I've ever used! All store bought products left my hair different shades. The color wouldn't color my gray roots. eSalon does! It leaves all my hair the same shade. It covers my gray and it lasts longer. I've even been told that my hair looks so healthy!! I'm recommending it to my friends and family. It's a bit more expensive but it's worth it. But it's cheaper than going to a salon.

POSTED BY:

Leticia H.

Best Hair Color EVER!

I've always had the indulgence of having my hair stylist daughter color my hair. When she started saying "I'm too busy mom", I took the hint. I read about eSalon and decided to give it a try. Turns out it was one of the best decisions I made about my hair color dilemma. It's so easy! Just fill out a form regarding your hair preferences and your hair color is formulated and sent to you. Easy to do, color is natural and my hair looks great! I have and will continue to use eSalon for all my hair color needs.

POSTED BY:

Debrah J.

Perfectly Formulated For Me!

I absolutely LOVE how eSalon has matched my color and how great my hair looks every single time I use it. From someone who was extremely apprehensive about doing her own color, this has worked out beautifully. *AND* My friend, who used to color my hair for me, but has since had to change jobs and no longer has the time, says she loves my hair and that I am doing just as good as she could, maybe better!! This is so easy for me and it saves me so much time and money .... I can do it in the privacy of my own home and on MY schedule, not someone else's. eSalon is great!! Thank You so much!

POSTED BY:

Renee S.

Loving my Custom Color!

This is the best hair color I've ever used! All store bought products left my hair different shades. The color wouldn't color my gray roots. eSalon does. It leaves all my hair the same shade. It covers my gray and it lasts longer. I've even been told that my hair looks so healthy!! I'm recommending it to my friends and family. It's a bit more expensive but it's worth it. But it's cheaper than going to a salon.

Leticia H.

POSTED BY:

Best Hair Color Ever

I've always had the indulgence of having my hair stylist daughter color my hair. When she started saying "I'm too busy mom", I took the hint. I read about eSalon and decided to give it a try. Turns out it was one of the best decisions I made about my hair color dilemma. It's so easy! Just fill out a form regarding your hair preferences and your hair color is formulated and sent to you. Easy to do, color is natural and my hair looks great! I have and will continue to use eSalon for all my hair color needs.

Debrah J.

POSTED BY:

Perfectly Formulated For Me!

I absolutely LOVE how eSalon has matched my color and how great my hair looks every single time I use it. From someone who was extremely apprehensive about doing her own color, this has worked out beautifully. *AND* My friend, who used to color my hair for me, but has since had to change jobs and no longer has the time, says she loves my hair and that I am doing just as good as she could, maybe better!! This is so easy for me and it saves me so much time and money .... I can do it in the privacy of my own home and on MY schedule, not someone else's. eSalon is great!! Thank You so much!

Renee S.

POSTED BY:

Loving my Custom Color

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Custom Color Set, and are available to call when you need extra guidance.

10X Allure Best of Beauty Winner for

"Best Home Hair Color."

2025 Marie Claire Hair Awards UK Winner for 

"Best DIY Hair Colour Product"

10X Allure Best of Beauty Winner for

"Best Home Hair Color."

2025 Marie Claire Hair Awards UK Winner for

"Best DIY Hair Colour Product"