Stop guessing your
hair color.
Why eSalon?
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Custom hair color made by your personal colorist.
Our personal colorists create a custom formula for your unique hair—perfectly matched to you every time. Start your color quiz to begin!
Your name. Your formula. Your custom hair color.
We don't just put a "custom" label on a box. We blend a one-of-a-kind formula specifically for you, right in an empty bottle with your name on it. Your personal colorist creates a formula that accounts for everything from your hair's unique texture and tone to the time you leave the color on.
And you'll have unlimited access to your personal colorist every step of the way.
Get your custom color kit for just $0 (a 0% savings)—backed by our satisfaction guarantee.
Take our color quiz and tell us a little bit about your hair history and color goals—that’s it.
New! Introducing ammonia free permanent hair color - made to order just for you.
Our personal colorists create a custom formula for your unique hair—perfectly matched to you every time. Start your color quiz to begin!
Special Offer Alert: Try Now & Save 0%
We’re not just another company claiming “custom.” We start with an empty bottle, put your name on the label and blend your one-of-a-kind formula. Everything is literally made just for you, from your tone, warmth, density, and texture to the time you process before rinsing to how you apply the hair color.
Want ammonia-free permanent color? We’ve got that option for you! Get your first custom color kit for only $0 (a 0% savings), with a satisfaction guarantee or your money back.
Plus, you’ll have access to a personal colorist to help you at every step. It’s a win, win!
Your name. Your formula. Your custom hair color.
We don't just put a "custom" label on a box. We blend a one-of-a-kind formula specifically for you, right in an empty bottle with your name on it. Your personal colorist creates a formula that accounts for everything from your hair's unique texture and tone to the time you leave the color on.
And you'll have unlimited access to your personal colorist every step of the way.
Get your Custom Color Kit for just $0 (a 0% savings)—backed by our satisfaction guarantee.
Why eSalon?
14X Allure Award Winner for Best Hair Color
In the press.
Don't just take our word for it!
Take it from some of our clients who tried our at-home color and never looked back:
Don't just take our word for it!
Expert Guidance Every Step of the Way
No more guessing—just a professional colorist dedicated to your perfect color.
Our professional, licensed colorists come from the nation's top salons and beauty institutes. They individually review your quiz results and craft your Color Set. You can call or chat with your colorist whenever you need help.
No more guessing—just a professional colorist dedicated to your perfect color.
Our professional licensed colorists come from the nation's top salons and beauty institutes. They individually review your quiz results and craft your Color Set. You can call or chat with your colorist whenever you need help.
Expert guidance every step of the way.