Why Does Custom Matter?

CREATE MY CUSTOM COLOR NOW

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Get Your Demi-Permanent Color Just Right

Discover what our licensed colorists and precise, customized color can do for you—100% color happiness guaranteed.

CREATE MY CUSTOM COLORCREATE MY CUSTOM COLOR

Get your exact demi-permanent color at home for only $26.00

CREATE MY CUSTOM COLOR

Get Your Color Just Right

Get your first custom Hair color for only $26.00

What's Inside:

  • Your Custom Hair Color (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
  • Developer & 2 pairs of Non-Latex Gloves info
  • First order gift: Tint Brush for professional application.
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized instructions
  • Access to a personal licensed colorist

Discover what our licensed colorists and precise, customized color can do for you—100% color happiness guaranteed.

Get your first custom color for only $26.00

Total Game Changer!

After swearing myself to professional color only, I finally tried eSalon when my grays made maintaining my red color too expensive. I just accepted the idea that I wouldn't love it as much as my salon color, but the savings would be worth it. I was so wrong...I actually love my eSalon color MORE than my expensive salon color! The instructions were clear (although each section took longer than they said it should) and the color is beautiful, rich, and natural-looking (tough for red!). I can't believe eSalon pulled it off, but I'm a total convert.

Stacey M.

POSTED BY:

POSTED BY:

Rebecca R.

Better Than I Expected!

I was really nervous since I wasn't 100% sure on the color when I placed the order. I figured if worse comes to worse, I would just run out and buy a different color if I didn't like it. When I put it on, the first thing I noticed was that it didn't make my head burn like drug store color does. Not only that but my eyes didn't burn either. The instructions were super easy to follow and although I was a little intimidated at first, by then end of it, I was feeling great. When I washed the color out and looked at it, the color was way better than I expected. And here I am, 4 weeks in, and my gray is still covered! I'm very happy with this purchase and can't wait to continue it.

Great Kit & Easy to Follow! 

This set/kit is incredible! First you get a beautiful pink box in the mail and then when you open it, the kit is personalized and every piece of the kit is displayed beautifully. This is the first time I colored my own hair and this kit made it so easy. I love it! I think the great reviews you read about don't really convey how really great and easy it is!

POSTED BY:

Lisa M.

After swearing myself to professional color only, I finally tried eSalon when my grays made maintaining my red color too expensive. I just accepted the idea that I wouldn't love it as much as my salon color, but the savings would be worth it. I was so wrong...I actually love my eSalon color MORE than my expensive salon color! The instructions were clear (although each section took longer than they said it should) and the color is beautiful, rich, and natural-looking (tough for red!). I can't believe eSalon pulled it off, but I'm a total convert.

POSTED BY:

Stacey M.

Total Game Changer

I was really nervous since I wasn't 100% sure on the color when I placed the order. I figured if worse comes to worse, I would just run out and buy a different color if I didn't like it. When I put it on, the first thing I noticed was that it didn't make my head burn like drug store color does. Not only that but my eyes didn't burn either. The instructions were super easy to follow and although I was a little intimidated at first, by then end of it, I was feeling great. When I washed the color out and looked at it, the color was way better than I expected. And here I am, 4 weeks in, and my gray is still covered! I'm very happy with this purchase and can't wait to continue it.

POSTED BY:

Rebecca R.

Better Than I Expected!

This set/kit is incredible! First you get a beautiful pink box in the mail and then when you open it, the kit is personalized and every piece of the kit is displayed beautifully. This is the first time I colored my own hair and this kit made it so easy. I love it! I think the great reviews you read about don't really convey how really great and easy it is!

POSTED BY:

Lisa M. 

Great Kit & Easy To Follow 

Real people. Real gorgeous hair color.

Real people. Real gorgeous hair color.

Custom Demi-Permanent Hair Color Set

Experience made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate hair color goals. With the option of demi-permanent color and your kit includes your unique-to-you color, personalized instructions, and everything you need to color at home.

4.2 RATING

+90,000 REVIEWS

Custom Demi-Permanent Hair Color Set

$26.00

$32.50

NEW CLIENT SPECIAL WITH COLOR PLAN

SINGLE ORDER

Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your red color goal, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized. We’ve leveled up on our personalization of your red hair color formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair color.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.

Award Winning Hair Color

RICH, LONG-LASTING RED COLOR.
Never premixed or pre-made, our Permanent hair color formulas offer full gray coverage with proven long-lasting results. How? Our color is formulated and tested by our in-house cosmetic chemists who specialize in beauty and the science of hair color.

PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your personalized instructions and online access to expert tips, and you've got salon-worthy
 hair color at home.

CREATE MY CUSTOM COLOR NOW

What's Inside:

  • Your Custom Hair Color (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
  • Developer & 2 pairs of Non-Latex Gloves info
  • First order gift: Tint Brush for professional application.
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalized instructions
  • Access to a personal licensed colorist

One-on-one pro guidance.

With licensed, human colorists (yep, real people) who listen to your needs.

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Red Color Set, and are available to call when you need extra guidance.

With licensed, human colourists (yep, real people) who listen to your needs.

CREATE MY CUSTOM COLOR NOW

Award Winning Hair Color

We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your personalized instructions and online access to expert tips, and you've got salon-worthy hair color at home.

PROFESSIONAL RESULTS.

CREATE MY CUSTOM COLOR NOWCREATE MY CUSTOM COLOR