Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home. Now available with the option to choose an Ammonia-free formula.
4.2 RATING
+90,000 REVIEWS
$0
$32.50
New client special with Color Plan
Single Order
Custom Hair Color Set
Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goal, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized. We’ve leveled up on our personalization of your brunette hair color formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair color.
Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.
12X Allure Award Winner.
Voted Best Hair Color by Allure’s Best of Beauty Awards and Readers’ Choice Awards.
RICH, LONG-LASTING COLOR.
Never premixed or pre-made, our Permanent hair color formulas offer full gray coverage with proven long-lasting results. How? Our color is formulated and tested by our in-house cosmetic chemists who specialize in beauty and the science of hair color.
PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your personalized instructions and online access to expert tips, and you've got salon-worthy hair color at home.
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U.S. Patent Numbers 8,577,750 & 8,655,744
Get Your Color Just Right
Discover what our licensed colorists and precise, customized color can do for you—100% color happiness guaranteed.
Special Offer Alert: Try Now & Save 0%
Get Your Color Just Right
Get your first custom Hair color for only $0
What's Inside:
- Your Custom Hair Color (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
- Developer & 2 pairs of Non-Latex Gloves info
- First order gift: Tint Brush for professional application.
- Classic Shampoo & Conditioner Packettes
- Stain Guard & Stain Remover
- Personalized instructions
- Access to a personal licensed colorist
What's Inside:
- Your Custom Hair Color (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
- Developer & 2 pairs of Non-Latex Gloves info
- First order gift: Tint Brush for professional application.
- Classic Shampoo & Conditioner Packettes
- Stain Guard & Stain Remover
- Personalized instructions
- Access to a personal licensed colorist
Discover what our licensed colorists and precise, customized color can do for you—100% color happiness guaranteed.
Get your first custom Brunette color for only $0
12X Allure Award Winner.
Voted Best Hair Color by Allure’s Best of Beauty Awards and Readers’ Choice Awards.
We've developed pro-inspired tools that'll help you color at home with skilled precision. Combine that with your personalized instructions and online access to expert tips, and you've got salon-worthy hair color at home.
PROFESSIONAL RESULTS.
Why Does Custom Matter?
Why Does Custom Matter?
One-on-one pro guidance.
With licensed, human colorists (yep, real people) who listen to your needs.
Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Color Set, and are available to call when you need extra guidance.
Because every facet of your individual experience is designed specifically for you. Your personal colorist will factor in your color goal, photos, profile, and hair history to precisely craft your color and assign your developer strength. Plus, features like hair length and color background play into how your application instructions are personalized. We’ve leveled up on our personalization of your brunette hair color formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair color.
Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.
Custom Brunette Hair Color Set
Made-to-order custom hair color, individually crafted by a colorist to achieve your ultimate color goal. Includes your unique-to-you color, Personalized Instructions, and everything you need to color at home. Now available with the option to choose an Ammonia-free formula.
4.2 RATING
+90,000 REVIEWS
$0
$32.50
New client special with Color Plan
Single Order
Custom Hair Color Set
With licensed, human colorists (yep, real people) who listen to your needs.
Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Custom Color Set, and are available to call when you need extra guidance.
One-on-one pro guidance.
Don't just take our word for it!
Take it from some of our clients who tried our at-home color and never looked back:
Don't just take our word for it!