We'll get your color just right or your money back.
Discover what our licensed colorists and precise, customized color can do for you—100% color happiness guaranteed.
Get your first custom color for only $0 (a 0% savings!)
We'll get your color right or your money back.
Discover what our licensed colorists and precise, customized color can do for you—100% color happiness guaranteed.
Get your first custom color for only $0 (a 0% savings!)
In the press.
Licensed Colorists Eliminate the Guesswork.
Our color quiz helps our personal colorist get to know your hair history and your color goals. You even have the option choose an Ammonia-free formula.
1. Take Our Online Color Quiz
Your personal online colorist will review your profile and craft a formula to match your hair and color goals.
2. We Create Your Color
We’ll send everything you need to confidently apply it like a pro! Including your unique-to-you color, Personalized Instructions, and much more!
3. Receive Your Custom Color Set
Licensed Colorist Eliminate the Guesswork.
Our color quiz helps your personal colorist get to know your hair history and your color goals.
1. Take Our Online Color Quiz
Your personal online colorist will review your profile and craft a formula made-to-order, just for you.
2. We Create Your Color
We’ll send everything you need to confidently apply it like a pro! Including your unique-to-you color, Personalized Instructions, and everything you need to color at home.
3. Receive Your Custom Color Set
Real people. Real gorgeous hair color.
Real people. Real gorgeous hair color.
Your perfect hair color, delivered.
Take our color quiz and tell us a little bit about your hair history and color goals, that's it.
Long-lasting, custom home hair color that's made-to-order
2025 Marie Claire Award Winner, and inducted into the Allure Hall of Fame in 2023
Trusted by millions with over 10M orders shipped and 260K+ unique color formulations
Made in Los Angeles
Special Offer: Your first custom color kit is only $0 (that's 0% savings)!
Our Guarantee
We're committed to your color happiness. Not 100% satisfied? It's on us.
+90,000 Reviews
Our Guarantee
We're committed to your color happiness. Not 100% satisfied? It's on us.
+90,000 Reviews
Getting the color you want at home can be a challenge.
But why spend the time and money at a salon when you can have salon-quality hair color at home for a fraction of the price?
Get the hair color you want, delivered right to your door.
Take our color quiz and tell us a little bit about your hair history and color goals, that's it.
Long-lasting, custom home hair color that's made to order
Awarded Allure Best of Beauty Award 9 times, and inducted into the Allure Hall of Fame in 2023
10 million+ orders shipped and 260,000+ unique color formulations
Made in Los Angeles
Special Offer: Your first custom color kit is only
$0 (that's 0% savings)!
Get the right color every time - or your money back!
Getting the color you want at home can be a challenge.
But why spend the time and money at a salon when you can have salon-quality hair color at home for a fraction of the price?
10X Allure Best of Beauty Winner for
"Best Home Hair Color."
2025 Marie Claire Hair Awards UK Winner for
"Best DIY Hair Colour Product"
10X Allure Best of Beauty Winner for
"Best Home Hair Color."
2025 Marie Claire Hair Awards UK Winner for
"Best DIY Hair Colour Product"
Don't just take our word for it!
Take it from some of our clients who tried our at-home color and never looked back:
This is the best hair color I've ever used! All store bought products left my hair different shades. The color wouldn't color my gray roots. eSalon does. It leaves all my hair the same shade. It covers my gray and it lasts longer. I've even been told that my hair looks so healthy!! I'm recommending it to my friends and family. It's a bit more expensive but it's worth it. But it's cheaper than going to a salon.
Leticia H.
POSTED BY:
Best Hair Color Ever
I've always had the indulgence of having my hair stylist daughter color my hair. When she started saying "I'm too busy mom", I took the hint. I read about eSalon and decided to give it a try. Turns out it was one of the best decisions I made about my hair color dilemma. It's so easy! Just fill out a form regarding your hair preferences and your hair color is formulated and sent to you. Easy to do, color is natural and my hair looks great! I have and will continue to use eSalon for all my hair color needs.
Debrah J.
POSTED BY:
Perfectly Formulated For Me!
I absolutely LOVE how eSalon has matched my color and how great my hair looks every single time I use it. From someone who was extremely apprehensive about doing her own color, this has worked out beautifully. *AND* My friend, who used to color my hair for me, but has since had to change jobs and no longer has the time, says she loves my hair and that I am doing just as good as she could, maybe better!! This is so easy for me and it saves me so much time and money .... I can do it in the privacy of my own home and on MY schedule, not someone else's. eSalon is great!! Thank You so much!
Renee S.
POSTED BY:
Loving my Custom Color!
Don't just take our word for it!
Take it from some of our clients who tried our at-home color and never looked back:
This is the best hair color I've ever used! All store bought products left my hair different shades. The color wouldn't color my gray roots. eSalon does! It leaves all my hair the same shade. It covers my gray and it lasts longer. I've even been told that my hair looks so healthy!! I'm recommending it to my friends and family. It's a bit more expensive but it's worth it. But it's cheaper than going to a salon.
POSTED BY:
Leticia H.
Best Hair Color EVER!
I've always had the indulgence of having my hair stylist daughter color my hair. When she started saying "I'm too busy mom", I took the hint. I read about eSalon and decided to give it a try. Turns out it was one of the best decisions I made about my hair color dilemma. It's so easy! Just fill out a form regarding your hair preferences and your hair color is formulated and sent to you. Easy to do, color is natural and my hair looks great! I have and will continue to use eSalon for all my hair color needs.
POSTED BY:
Debrah J.
Perfectly Formulated For Me!
I absolutely LOVE how eSalon has matched my color and how great my hair looks every single time I use it. From someone who was extremely apprehensive about doing her own color, this has worked out beautifully. *AND* My friend, who used to color my hair for me, but has since had to change jobs and no longer has the time, says she loves my hair and that I am doing just as good as she could, maybe better!! This is so easy for me and it saves me so much time and money .... I can do it in the privacy of my own home and on MY schedule, not someone else's. eSalon is great!! Thank You so much!
POSTED BY:
Renee S.
Loving my Custom Color!
Special Offer: 0% off!